Facebook Marketing- An hour a day

Facebook Marketing- An hour a day

I always take a great interest to replenish my thoughts on social media marketing, whether it may be, Facebook marketing or Twitter marketing, or may be Instagram or MySpace. Social Media Platforms has changed the way we think, we work and the way we share our emotions, happiness and surprises. My Mother always shouts at me early morning because of my relationship with social media sites. Hahaha!!! I know same is the situation with you. It’s amazing to see that how online businesses have evolved as a result of these social media sharing sites.

I always have a close relationship with Facebook because it is the most widely used and renowned social media site and thus, the survey says the same. Heya, to find out why and which social media platform businesses use for their better audience connectivity, I did a survey.

Now let’s get started with Facebook!!!

Today, Internet usage is a pervasive part of our livelihood. It’s hard to believe that how Facebook marketing has changed from the last few years. Yes, I agree with you that still many people think it’s a new concept, but believe me, just for 3 years. It’s a vast new customer place for small and big businesses. I have written an article few months back only on the request of one my fan friend that how can we build reach on Facebook for free. It might help you out!!!

In 2007, definitely MySpace was at the top of all Social media sharing sites. Maybe, possible that Twitter can repeat the same story with Facebook. But as of now, Facebook the king! I won’t tell you about Facebook account setup, page setup, inviting people to your page or sending friend requests, how to share a post, etc… But yes, I will definitely talk about Facebook Analytics. It’s a very important concept to know if you are having a business page on Facebook or thinking to start one.

Facebook is the big thing in marketing as I have told you. But, what’s the use if you can’t judge the impact of your Facebook strategies on customer engagement, hike in page likes and views, ROI, customer satisfaction and of course,  your conversion rates.

Now, Facebook analytics is a big concept. I won’t be able to share it with my small article, but, you all should know the math behind social media marketing and post sharing. And to get in touch with Facebook Marketing, I have a gift for you!!!

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Facebook Marketing an hour a day

Bhavesh Bhansali

Which social media platform do you use???

Which social media platform do you use???

You might be thinking that 3D (Daily Digital Dose) is back with the latest informative blog post.

Hahaha, the answer is big NO. Today I am not here to share any valuable information, but to gain some valuable insights from you guys.

Help me out!!!

I am sure you all guys use social media platforms like Facebook, Twitter, Instragram to stay connected to your friends and peers or if you are using it for business, your motto is to stay connected to your target audience for better engagement, for excellent conversion rate and finally for enhancing your brand image.

To find out why and which social media platform businesses use for their better audience connectivity, I ask Google (Sabka baap ek hi hai) the same question I am asking you.

I got various answers and even I got answer of the questions which I didn’t ask. I was getting twisted with every new answer I got from Google. It was like Google is trying to tie me with a big rope.

Finally, I decide to forget Google and throw this question in front of you guys!!!

Feel free to fill the survey and you can also view the results!!!

Bhavesh Bhansali

Blogger at Daily Digital Dose

Mistake: Post as a Sales pitch- Do not try this !!!

Mistake: Post as a Sales pitch- Do not try this!!!

NO NO NO!!! Cut this crap!! No more sales pitch on my news feed.

What you will share when you see the below 5 things on your newsfeed

• Article which bring you across some most valuable information
• Social cause message or video or even article
• Humorous content which make the target audience feel relaxed
• Offers

Or

• Sales pitch by a company to sell a product or a service.

I am sure you will share or like all the above things except the sales pitch.

Why,

Hahahah, you already know the answer but you have just overlooked it.

It’s simply because people are mostly interested and likely to share the offers, information or something that provides an enjoyable experience. Share or post articles, videos or images that provides the offer or solution to your target audience. People don’t want to listen to a sales pitch.

I know that you are operating your Facebook page or twitter handle or any other social media platform to generate leads and to increase your conversion rate. The motto is same, only the ways have changed and it has to be changed taking into consideration the continuous changing habits, behavior and preferences of your target audience.

It’s better to change the way now.

Everything is changing than why not we.

“Change is the only permanent thing in life”

“Facebook for business” will wildly help you to grow your business and earn a lot of extra bucks. To get updated with Facebook for business, buy this now!!!

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Bhavesh Bhansali

Blogger at Daily Digital Dose

The math behind the scene – Most overlooked part of Social media

The math behind the scene – Most overlooked part of Social media

Everybody!! Yes, almost everybody had ignored or is not aware of the math behind one of the most important social media strategy.  Social media marketers are so busy in creating and sharing the posts that they have literally missed this out!!!

The Basic distribution math – The most overlooked one!!!

Let me take you through an example for better understanding.

I am owner and a social media manager of a Small Restaurant. Suppose I have Facebook likes, twitter followers, blog readers and even YouTube subscribers. I have 2000 fans for each. Now, let consider only Facebook for the basic math and the calculation is for a sharable, I mean, an excellent post not for the not so good post.

You posted an article (Suppose)

2000 Facebook fans * 14% average fan viewing of the post = 280 people likely to read your article.

I am sure that you have never thought of this!!! But that’s not the end of the story.

280(Likely to read)* 10% viewers sharing * 150 average friends of viewers* 12% average friend viewing

Let’s calculate the numbers!!!

280* 10% (Viewers sharing) = 28

28 * 150 (Average friends) = 4200

4200 * 12% (Average friend viewing) = 504

Its 504, the size of your viewers is always smaller than the size of your fans.

All the social media marketers show consider this, if they want to create a buzz on Social media!!!

For more updates on Facebook marketing, buy this book now!!!

Buy Facebook for Business: How To Market Your Business on Facebook and Get More Sales

Bhavesh Bhansali

Blogger at Daily Digital Dose

How to build reach on Facebook for free

How to build reach on Facebook for free

Facebook for business, yes it is!!!

Facebook page is an essential way of build reach for any type of business now-a-days.

Today, I will give you some tips and tricks to build reach to your buyer personas (Target audience) for free.

Yes, you heard it right, no need to incur any expense to boost your post, no need to promote your page with heavy biding.

Here’s the answer!!!

1. Invite your friends to like your page

No need to tell you this, it’s just for the sake of information. It’s mandatory to invite your friends because it’s your friends who will share your name. Invite all your friends.

 

2. Share your page

Share your page in different ways. In the activity section, you will find an option of “Share page” on the left hand side. You can share your page on your timeline, on your friend’s timeline, in a group, on a page you manage or in a private message.

 

3. Highlight your post

You can highlight your good posts and it will help you to get more people.

 

4. Pin to top

Pin your post to the top of your all posts. Whenever people come to your page, they will see that specific post and it will create better engagement and better reach.

 

5. Schedule your posts

You might have fans from UK and USA or some other foreign country; you are not able to post for them because they are online on the time when you are sleeping. That’s okay, no worry at all, Facebook at your rescue. You can simply schedule your post on the day, date and time you want and FB will do it for you.

 

6. Create events and milestones

It is seen that events and milestones brings a good amount of page likes and page shares. Excellent rate of engagement is seen. Share your small or big, whatever, milestone with your fans and followers and thus, build credibility.

 

7. Tag people in your posts

Make use of hash tags (#) for excellent reach.  Tag communities, other pages or your friends who fits in your post category.

 

8. Join communities and groups

Last, but very important. Join communities and groups which belong to your category. Keep sharing your page and your posts with these groups and communities and it will help you to get more likes and hits. It is an excellent way to share page and bring likes.