Google search results – Organic search results Vs. Paid search results

Howdy guys, today I am going to tell you something about Google search results. You all know that when you search for some news, articles or some other stuff, Google get two types of search results – Organic results and Paid results.

Now, whats that.

Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.

Paid results (Google Adwords) are basically advertisements — the Website owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.

On a search results page, you can tell paid results from organic ones because search engines set apart the paid listings, putting them above or to the right of the organic results, or giving them a shaded background, border lines, or other visual clues.

Bhavesh Bhansali

7 most valuable benefits of advertising with Google Adwords

Do you know what Google Adwords is??? Are you confused between Google Adwords and Google AdSense?? Take a quick glance and know it here before you start with the benefits of advertising with Google Adwords.

Now, if you know What Google Adwords is??

Let me take through the 7 most valuable benefits of Advertising with Google Adwords…

1. Your Business address is on the tip of the world

Get your business found and let the world know what you do, how you do and what products you sell. Increase your leads in lesser cost as compare to your advertisement on traditional media such as print media, radio, TV commercials, etc…

2. Connect to your target audience

Suppose you shoot a TV commercial of a product (Premium Men’s Watch) and advertise it on Television. Now, you might be aware of the fact that the ad is seen by almost everybody. A person who does not belong to your category also sees that ad. It incurs extra cost.

Now, if you advertise on Google search based media that is, Google Adwords, people who belongs to your category or people who are purely interested to buy a premium Men’s watch will see the ad and will click on your Ad.

Basically, you target is much more refined with Google Adwords.

3. Measurable and accountable

You can’t measure that how many people visited your website or have clicked your advertisement if you are advertising on traditional media. But you can definitely measure how many people inquired about your company, visited your website or clicked on your advertisement if you are advertising with Google Adwords.

4. Review performance

You can review your ads on Adwords and see which ad is performing how. This performance tracking is very important to analyze and decide the future advertisement projects.

5. Stop your ad anytime

You can tweak your ads, try new search terms, pause your ad campaign and re-start whenever you like, for free – and all within Google Adwords.

6. Locally or Globally

Your target group might be located anywhere. Target the ads according to the locations- regions or cities or countries within the set distance from your business location.

7. Mobile matters

Today, people have smart phones and tablets. They inquire and shop from their convenient sources, that is, Mobiles, tablets, laptops, etc… Thus, don’t you think to advertise on this platforms or devices? You need to be advertising on every device that your customers are using – desktop, laptop, tablet and mobile. That way, when they’re searching, browsing or buying, you’re right there.

Bhavesh Bhansali

Blogger at Daily Digital Dose

Google Adwords and Google AdSense- The basic difference

Hey friends, yesterday one of my followers (Mr. Ankit Jain) requested me to share my knowledge on Google Adwords and Google AdSense.

His basic query was the difference between both.

Yesterday, I came to know that many people (even Social media passionate people) don’t know the basic difference between the both. Mr. Ankit Jain (Follower of Daily Digital Dose) went for an interview and was encountered with the question “Tell me the difference between Google AdSense and Google Adwords???”

Mr. Ankit was actually not aware of it. Every Social media person should know the difference and thus, here’s my latest article dedicated to all Social Media and Digital Marketing learners/starters.

So let’s see and remember the difference

Google Adwords

Google Adwords is a paid keyword promotion media used to drive traffic to the specific website or news or article and generate leads. Ads that simply appear on Google search results in the paid searches above the organic searches and also on the right side bar of the search results.

Let’s go through an example for better understanding

A person searches on Google for “Pest control Services”, now he get two types of search results, that is, Paid (Google Adwords) and organic results. To know better, see the image below.

If you want to increase traffic to your website and what to target specific group of people through keywords, Adwords is the best method.

Now how you can buy Keywords and post ads via Google Adwords on Search results, Visit Google Adwords

Google AdSense

Google AdSense is the ad network used to place specific ads on your website or blog and earn revenue with the same.

For example, if you have a blogging site that writes about technology. Now, you have quality articles and traffic is also very excellent. Now, to get revenue from your website just by writing articles, you will create a Google AdSense account and get it approved. Now, after approval from Google AdSense, Google AdSense will post ads on your blogging site which caters the same target group and whenever your visitor will click on the ad to know more about it, you will get paid. Google AdSense is simply “Write articles- Run ads- Make money“

Bhavesh Bhansali

Blogger at Daily Digital Dose

Write articles- Run ads- Make money with Google AdSense

When it comes to blogging, we think of sharing knowledge, growing fan following and making money.

Yes, you can make a lot of money with your quality blogs as many other bloggers do. ??Thinking how??

Ok, let me tell you, when it comes to blogging, there are various ways to make money online and monetize your blogging site. The only requirement is the intensity of commitment of time to write quality, sharable and enjoyable blogs/Articles.

Ways to monetize your Self-hosted blogs:

1. Running ads on your self-hosted blogging site from Google Adsense, BuySellAds, Infolinks, Viglink and various other advertisement sharing sites.
2. Earn commission by selling products on your site through Affiliate marketing with Flipkart, Amazon, Snapdeal and various others.

Today, I will tell you only about making money through Google AdSense because Google AdSense offers excellent quality ads and also pays well without default. I would like to heavily recommend this ad network to every blogger.

How to do it in simple steps:

1. Create a Google AdSense Account
2. Get AdSense code for your blog
3. Add the code to your blogging Site

Now, Creating an AdSense account is very easy, but getting it approved is not as easy as you think. AdSense approval is little tougher than other ad networks. AdSense gives approval on the basis of quality of the articles and traffic at the site. AdSense have content and quality guidelines which very AdSense member has to follow. They don’t give approval to blogging sites that contain adult stuff, hacking tips or any other illegal content.

AdSense gives you a peace of mind in terms of quality of ads and payment. The minimum payout by Google AdSense is $100 and has a lot of payment options.

So guys, if you have a self-hosted blogging site at WordPress, BlogSpot or others, and if you want to make a large amount of money. Sign up with Google AdSense.

Also Read:

1. It’s just blogging, not a rocket science

2. Do you want your video to go viral on social media!!! Only 5 important tips

3. Content- The baap of all

Bhavesh Bhansali

Let’s create our own QR code in 3 simple steps

Let’s create our own QR code in 3 simple steps

Before making an attempt to create a QR code, let’s first understand 2 things to understand the basic essence of QR code:

• What is a QR code and its full form?
• Why it is useful?

QR codes, that is, “Quick Response” codes are little black and white barcodes that usually looks like this,

Now, you have seen these codes at many places, that is, on billboards, direct mail, print advertisements, and packaging and even on business cards.

Have you ever thought that why this QR codes are used everywhere?? Let me explain you in simple terms. Whether someone (may be individual or company) wants to convey or express some extra or important information and does not find place to convey, they uses QR code.

Originated from Japan, marketers adopted QR codes because of their excellent storage capacity and ability to translate and convey the information. QR code can be scanned by QR code scanner and other barcode scanning applications to access the additional information.

Now let’s get started with 3 simple steps to generate your own QR code:

1. Select a QR code generator

There are a lot of popular QR code generators around you; few of the most popular ones include GOQR.me, QR Stuff, Kaywa and Visualead. One basic thing to take into consideration while choosing a QR code generator is to check whether you can track and analyze the performance, you can design a code according to your preference and if its compatible with all common QR code readers.

2. Design and embed

The amazing part of creating QR codes is customizing and giving it the essence of the company or a brand. Let me select one QR code generator and demonstrate it. I will select GOQR.me

Now step one:

Now select what type of content you want your QR code should send to the readers, let me select the URL example.

Step two: Insert the content (URL in this case)

Step three:

Check the preview, customize it as per your need and finally download it or/and embed it wherever required.

 Quite simple, right? Of course, you can customize your QR code further — adjusting the colors, adding a logo, creating social options, and many more.

3. Test and repeat.

After successfully creating and customizing QR code, test the QR code more than twice and even with different QR code reader  and check that it reads the code correctly and translate the correct information.

Quick, simple and useful !!!

Bhavesh Bhansali

Blogger at Daily Digital Dose

WHY DIGITAL MARKETING IS SO IMPORTANT TODAY?

WHY DIGITAL MARKETING IS SO IMPORTANT TODAY?

No doubt that technology has changed our lives, the way we influence others and the way we are influenced by others. Gone are the days when the people come to you to buy your products or services. Today everything is online, so why not marketing.

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital media is so pervasive that consumers have access to information any time and any place they want it. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Digital marketing gives you a fair chance to interact with your existing as well as new consumers. Advertising on social sites brings in a lot of customers which in turn will benefit your company. Digital marketing helps even a small company to build its brand image in the minds of their target consumers. Today people don’t have much time to go to shop so as to save their precious time and buys their needful online. Selling the products and services online and making money is today’s world, I call it digital world.

5 reasons why digital marketing is so important:

1. Today more and more people are going online. As per February 2013, India’s Internet Population stood at 150 Million (which is the 3rd Largest in the world).
2. India is Google’s 3^rd largest market globally. Google is the finest search engine and usage of Google is increasing rapidly.
3. Indians spend around 16 hours online (in a week) on an average. That’s more than the time we spend watching TV
4. The Indian Online advertising market IN 2010 has crossed 1000 crores and is growing fast at a rate of 50% per year. With this information, you can imagine why digital marketing is so important.
5. India has nearly 950 mobile subscribers and at least 50 million subscribers have internet enables mobile phones.

                   “THE WORLD IS OF INTERNET, USE IT”.

Bhavesh Bhansali

Blogger at Daily Digital Dose