How Influencer Marketing can help you to build reach and engagement

Want to boost your advertisement campaign/blog post/product awareness?? Tried every method and still unable to build reach and grab specific target audience.

No worry, Influencer marketing has come to your rescue. Before that let me tell you what exactly Influencer Marketing is??

Influencer marketing is as similar as word of mouth, in digital language, its word of mouse. It is a word of mouth/mouse marketing done by people/groups/experts that can influence other’s buying behavior.  They have the power of influencing others because of their expertise in that specific field, reputation and popularity with large audience base.

Eg: Celebrities which are highly visible, popular and who has a huge fan following both on social media and outbound market who can give a huge exposure to the brands because of their huge fan following are mostly used to promote the products. They can influence the behavior of others.

Now, any blogger/page/group or an expert who has a huge fan base on social media like Facebook, Twitter, Youtube, Googleplus, etc… can be termed as an Influencer.

Excellent example: Honorable Prime Minister Mr. Narendra Modi has launched “Swachh Bharat Abhiyan” and extensively promoted through every platform, but again to influence the masses extensively, he approached 9 famous TV serials such as “Tarak Mehta ka Oolta Chasma”, “Comedy nights with Kapil”, etc… to influence the people to a large extent.

Now, getting a right influencer is again a difficult task because the influencer has to reach the target audience you are looking for. No worry,  there is one online platform in India called Fromote.com, which has made it easier for advertisers to find Influencers from different niche based on target audience’s age group, country, industry etc.

Influencer marketing is itself gaining a boost in India.

Bhavesh Bhansali